ITI: U.S. Cyber Trust Mark is Key to a Safe and Resilient Global IoT Ecosystem

Press Release

WASHINGTON – Today, global tech trade association ITI welcomed the Biden Administration’s unveiling of the U.S. Cyber Trust Mark, a voluntary cybersecurity certification and labeling program designed to make smart devices more secure and less vulnerable to cyberattacks. ITI’s President and CEO Jason Oxman will echo the tech industry’s support of the effort during a roundtable event at the White House today.

Governments around the world are considering adopting cybersecurity labeling as a mechanism to better understand and communicate security features in ICT products and services to facilitate confidence, assurance, and trust in such products and services. Providing end-users with clear information about companies’ adherence to cybersecurity standards and discrete topics such as the security features/functionality in devices or services can foster market competition based on security, build trust, and help end-users fulfill their role in maintaining security.

“As cyberattacks become more sophisticated and dynamic, cybersecurity labels can provide consumers with clear information about the cybersecurity of smart devices ,” said ITI President and CEO Jason Oxman. “The administration’s new U.S. Cyber Trust Mark will play an important role in equipping consumers with the tools necessary to protect themselves while helping to facilitate greater confidence and trust. ITI and our member companies look forward to working with the administration and other stakeholders to promote consumer awareness and foster adoption of the label and advance a safe and resilient Internet of Things (IoT) ecosystem for all consumers.”

ITI has long been a cybersecurity policy leader worldwide. IoT security, including that of smart devices, and cybersecurity certification and labeling have been top priorities for several years. In recent years, ITI issued three sets of first-of-their-kind policy documents designed to help policymakers and stakeholders better ensure the security of the IoT ecosystem, and how to smartly employ tools such as certification and labeling to advance cybersecurity: IoT Security Policy Principles, Policy Principles for Cybersecurity Certification, and Cybersecurity Labeling: A Guide for Policymakers.

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