ITI Joins European Industries in Call for Digital Consumer Information
BRUSSELS – ITI joined over 20 trade associations, representing companies across various sectors ranging from manufactured goods to providers of online services, in calling on the European Commission to use the upcoming European Product Act to modernize EU product information rules.
The coalition is urging the Commission, the European Parliament, and the Council to use the European Product Act to establish a clear horizontal and EU-wide framework allowing product information to be provided digitally as an alternative or complement to mandatory paper information across EU product legislation.
The case to allow for change is clear. The European Commission estimates that allowing digital instructions could avoid around 10 billion A4 pages – equivalent to 50,000 tonnes of paper – every year, while saving businesses up to €300 million annually (European Commission, 2025).
Beyond the environmental benefits, digital formats can provide more up-to-date and multilingual information that better supports accessibility needs. They can also reduce the costs and complexity created by differing national and sectoral requirements, supporting greater harmonization across the Single Market and contributing to the EU’s broader simplification agenda.
“The question is no longer ‘if’ we need to allow for the digitisation of consumer information, but ‘how’. We call on the European Commission to open the door for digitisation through the European Product Act. We, as industry, stand ready to work with all involved stakeholders to find solutions allowing us to reap the benefits of digital consumer information,” said Guido Lobrano, ITI Director General for Europe on behalf of the coalition.
The coalition calls on the Commission, the European Parliament and the Council to use the European Product Act to establish a clear, horizontal, EU-wide approach to digital product information.
Signatories: AGMPM, AIM, AmChamEU, Applia, CCIA Europe, CEFACD, Cosmetics Europe, DIGITALEUROPE, EBCA, ECCIA, EFIC, EFA, EHIA, EPEE, EuACA, Europen, FESI, GEC, ITI, JBCE, Lighting Europe, Spirits Europe
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ITI Joins European Industries in Call for Digital Consumer Information
